2012 Olympics

"Take, for instance, a query from someone looking for something that doesn't exist. Direct them to the products that do exist - showing them the alternatives you can offer them."For a lot of these words there's not a lot of competition. For example, the Wii Fit is one of the newest video games, so there are going to be a lot of people competing for it. However, others may be looking for an older video game that is no longer made."